Tesco... Work Smarter, Not Harder...

How can you make a grocery store to go from selling tomatoes and lettuce to banking, loyalty, gasoline, etc.... Through Technology of course!!!!! Just imagine the ERP this guys have to have just to coordinated Inventories, Procurement, Suppliers, Supply Chain and this is only if we speak as Tesco selling groceries, now how could they grow? Well by knowing their customers would be your most likely response, but HOW????... Just imagine having millions of customers going in and out of your stores, you won´t be able to go one by one to find out what you need, so you need to develop a clever way to find out their preferences and to make a proper segmentation and targeting, hence through their loyalty program they could get all the information they needed, considering they had more than one million users... that´s pretty much what you could need in terms of information and again... how do you do this??? With a CRM and Loyalty program software combined with strong SQL and Database power (just ask the bill that Teradata got ;).

Now let´s speak about financial services... you have all this people coming in and out of your stores, it would be a pitty to waste the opportunity to try and sell them something more... like a credit card for example he he he... All this thanks to Technology....

So my advise is WORK SMARTER... NOT HARDER.... Technology is your friend and will help you execute your ideas...