Casa del Libro... Fresh new start... Or Long and painfull recovery

Editorial Planeta, one of the largest groups in Spanish speaking markets, made it´s first online efforts through their first online library in 1995 and in 1996 launches www.casadellibro.com with more than 1,000,000 books at you disposition and shipments to five continents. Following the trend of Internet boom, they went and bought the most expensive and complex combination of software and hardware, to be able to compel with partners and expected demand. To make an long story short, Internet bubble bursted and the sh… hit the fan… Hence disaster reigned in fantasyland, hence they went from everything they wanted to wanting to have something. In this given case, I would make an analysis to make the decision to whether to keep investing in current strong and very costly tool or buy a new and more advance one. Analysis would include current cost, time to market, trade off of both solutions. Given my experience, and taking into consideration how hard it is to re launch a project, I would go and get the new technology even if it is not as robust to start slow and then scale it according to market flow needs.