Gabriel Aldamiz is an etrepreneur with a long history on internet companies, he is currently on his third startup and he is as exited as the first time he got into the business.He started as a very high scientific robust approach and low User Interaction, and now he believes it should be the other way around.
They where a scientific company, they where no tinto usability and customer experience and they focused on technology, that was a mistake if you have all this technology and not how to apply it you are in trouble.
By his third start-up they made an alliance with websugar.com with a blog focused on women in the US. They where an editorial and they need a lot of people, here he discovered a well full of opportunities and here he discovered niche to feed information to girls online.
He wanted to make something his family could understand, he started looking at the female segment and she discovered a group of girls dressing on the morning and sharing those pictures and telling them “this is what i´m going to wear today” at first he thought they where crazy but as he researched more, he found out most people do this than you think.
Coming from a purely scientific company, this was a revelation. And this girls where creating traffic, no one wants to check out online what you like or what are you listening, but people would totally check your outfit online… One week later he had an ugly prototype... at this point is where he discovered:
"Go from Idea to product as fast as you can… Start from User Interface and start building up functionality."
"You can have 1,000 ideas to generate revenue but you really need one very good one that is scalable."
I like his style and I believe this is how to do business online, he doesn't care about secrecy, most of the ideas have been there for many years so it's not new, the difference is on the execution.
Arnoldo
Entradas
I liked Gabriel's call for action when having an idea but I still believe in the importance of planning before execution. I think that's extremely important mainly when you need a fast go to market and given limited internal resources your chances for mistakes are little. A plan doesn't have to be something bureocratic but something that gives you direction, if you put it on paper or it's in your head that's fine.
ResponderEliminarI agree with you, there is nothing wrong to have a plan.... The problem starts with the paralisys of analysis..... But I agree that making a plan is important, it even helps you to see if there is something that you are missing.....
ResponderEliminar